There comes a time in every man’s life when he has to run a promotion for his book.
And my man I mean man or woman. And by man or woman I mean an author.
WE’RE OFF TO A GOOD START.
So anywho, I was pretty excited to run my first stack promo for HOOD. Here’s the lowdown:
I’m selling around 20-22 books a day before all this stuffs. I’m getting around 13,000 pagereads a day.
Day 1 4/21/16, KCD sale, HOOD is $0.99, no promos. This is my control in the scientifical sense. Extra scientifical.
SALES: 53
KU PAGEREADS: 15,190
Day 2, HOOD is still $0.99 with the KCD, Promo sites: ROBINREADS and EbooksForFree
SALES: 118
KU PAGEREADS: 9,231
Day 3, HOOD is still $0.99 with the KCD, Promo sites: BOOKBARBARIAN and EreaderNewsToday
SALES: 242
KU PAGEREADS: 11,473
Total money spent on Promos: $70.00 breakdown: (30 ENT, 20 BookBarbarian, 20 Robinreads)
Total books sold during promos: 360
Took a lil bit of a hit on KU pagreads, but no idea if that was due to the promotions or not.
But I more than doubled my control on day 2, and more than quadrupled it day 3. If I subtract my control from each day (assuming that many people would’ve bought my book on amazon anyway) I still sold 254 books (presumably) in total via the promotions. That means I came out quite a decent bit in the black, in the pure profit sense. My gross profit more than doubled the money I spent on the promos.
As for my ranking? Highest so far:
Conclusion? BOOYA. In the words of the Firebat: Slammin’.
Now I’m excited to see what the ‘long tail’ of this is. Let alone the rest of the KCD!
-Evan Pickering
Evan Pickering - Author 